Starting with a rough pencil sketch from the client, I had to create the semi-translucent, jelly look of the Cha-Cha Cherry, Punch A-Licious, and Strawberry Splits flavored products for a package illustration.
Media: Adobe Photoshop
Agency: Schawk!
Client: Kellogg’s
My clients will sometimes create tight compositions for a particular project and then need an expert hand to finish out the fine details like the color and sheen of a grape and water droplets.
Media: Adobe Photoshop
Agency: Schawk!
Client: Kellogg’s
This was a fun concept! The story book cover was the front of a collateral folder meant to tell “the story” of Keebler products which were highlighted on several sell-sheets held inside. Oversized hinges and clasp suggest that this was an “elfin-sized” object.
Media: Adobe Photoshop
Agency: Schawk!
Client: Keebler
Yes, even the tree has a style guide… and tight tolerance and line work is important in maintaining this branding piece. One of my favorite mediums is brush and ink.
Media: Brush and Ink on Mylar
Agency: Schawk!
Client: Keebler